DeviantART SELLS ARTISTS OUT
IT’S NOT ABOUT THE ART. For those who want to maintain your warm, fuzzy ideal of deviantART being about you the artist and your art – do not read any farther or you will be terribly disillusioned. You have been warned!
There’s nothing I hate more than to have some disingenuous corporate, dotcom flag-bearer half my age tell me that something is good for me when I’m choking on the sweet poison they have put out to convince me how great this link feature is for ME! DA’s mantra that it loves it’s artists and how the link/share feature is so good for ARTISTS is a truth-bending paper container of bovine residue that I can smell a mile away. Now an old friend I had who was firmly ingrained in the type speech of “plain-speak” that a proper lady would never use, would refer to this type of person as – and I quote – “a lying sack of shit” but I would never say that because I am a classy person! (remember – I did not say that)
Telling me how great the new link feature at deviantART is for ME – is like telling me that arsenic is good for me. It will put me in a coma (and maybe I’ll have all nice and flowery dreams about how great stuff is going to be and how much money I’m going to make when I wake up) and out of my misery but at least I won’t have to lie around dying of cancer! (in the end arsenic wins) So that’s good for me, right? Come on DA, you can do better than that! I would rather you just have come out and said, “Hey folks, we need to beef up our revenue so we can continue to upgrade the site and we need to generate revenue by implementing a new link feature.” I would have still wanted a disable option for the link feature. However, at least I would have respected you.
For all of you artists out there at DA, who like me came to deviantART, expecting (I admit I can be naïve sometimes) it to really be about the art – I hate to inform you that is not the case at all. It’s about THE MONEY. Now before anyone attempts to give me a new haircut along with removing the scalp, for over-generalizing there well may be some staff at DA who genuinely would like it to be about the Artists and I respect that and won’t deny them that. BUT – that is not the prevailing overall reason for operating the DA art community.
YOU the artists are DA’s cash cow and that is your only importance. Don’t believe me? Read on for a very short overview.
In 2007 DivX invested $3.5 million into deviantART. Now the usual business rule is, I give you something and I get something back. In the legal field it’s called Quid Pro Quo. What, you say did DivX get back? YOU the artists and increased traffic via all the hits created by viewers placing links to OUR art at deviantART, on their social networking sites. DA gets money to expand and DivX gets increased traffic and access to artists who want to upload film. (using DivX’s video-sharing technology) Remember folks; DA announced that artists at deviantART in the future would be able to upload film/videos but with a higher quality than YouTube.
Don’t believe me yet? Here’s a quote and a link to the posted article: “If DivX wanted to sell art they could have spent $3.5 million on Google Adwords and bought the traffic, but they weren’t interested in selling art, they wanted access to the artists themselves. Through their investment, they will not only get access to DeviantArt’s traffic, but they’ll get the right kind of traffic visiting Stage6, content creators who are looking for venues to showcase their digital creativity.” (that’s us the artists) AND……DivX and DA “entered into a marketing and advertising agreement”. http://www.zatznotfunny.com/2007-08/divx-goes-shopping-buys-fine-art-and-search-technology/
Funny how that dovetails with the new link/share feature at DA!
Hear that artists?? The investor in deviantART is NOT interested in selling your art!! They wanted the net traffic so that artists would upload film, thereby using DviX’s video-sharing technology! (Stage6 has since failed) Now to be fair DivX only holds less than a 20% share, but 3.5 mil is a lot of money folks and you’d better bet they expect a return on their investment! It’s ALL ABOUT THE MONEY!
Artists – you’ve been sold out. DA does NOT care about protecting your art! Your copyright be damned – it’s all about putting these new link/share icons on YOUR page of art, to get increased traffic for DA and DviX ! Man, I really hate being lied to. I personally think it will be a cold day in hell before we get a disable option – but I hope I’m wrong!
Gee DA – did I forget to tell ya? I always was the nerdy kid who liked doing homework! And lookie here – I have this big ‘ole Internet “library” which is so full of useful information! Since you like sharing so much, I just thought I’d share that with you!
Oh…one other thing I forgot DA. I’d just like to share this with you since we all want to harmonize and get along. I had my own small business for 12 years. Yep, I had Business 101 and 201 and well….you get the point. Don’t you?
Of course I could be wrong about all of this – couldn’t I? This is my own opinion after much reading and maybe I worded this incorrectly or just had a bad dream. You be the judge – Google is a wonderful tool!
**Google Stage6 and DviX – it would take far too long to explain here.**
***We just had a really strong Earthquake here! I’m ok and no damage here, but I’m still shaking!***
I’ll post details of the quake when I get them!






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